Trusted by retail field teams across Europe

The map your
field team actually uses

See all your store locations, monitor competitors, and build optimal visit routes — on one corporate map your whole team shares in real time.

14-day free trial · No credit card required · Cancel anytime

Search stores by name or address…
+ Add
Settings
M
Layers 3 active
Retail Network
247 points
Competitors
84 points
Potential Locations
31 points
Status filter
Visited
Planned
Attention
14
Munich East Store
Rosenheimer Str. 145, Munich
✓ Visited
Planned
Alert
Open in Google Maps
247
Locations
3
Data layers
94%
Coverage visible

Built for retail & field sales teams

RETAIL WHOLESALE FMCG FIELD SALES

Your field team works blind

Without a shared map, your merchandisers rely on Excel sheets, printed routes, and gut feeling.

📋

Routes planned in Excel

Every morning your team spends 30–45 min planning visits manually. That's 150+ hours wasted per year per rep.

🗺️

No view of the full network

Regional managers can't see coverage gaps, competitor density, or where the team visited last week.

📞

Status by phone call

"Did you visit that store?" Your team tracks visit history in their head or a personal notebook. Nothing shared.

Everything your field team needs

One map. All your data. Every team member on the same page.

Multi-layer data view

Load your stores, competitor locations, and potential new sites as separate color-coded layers. Toggle any layer on/off instantly.

Personal visit statuses

Every rep marks their visits: Planned, Visited, or Needs Attention. Add comments and track tasks per location. Your data stays private.

Optimal route planning

Select multiple stops, let MapLayer optimize the order, then open the route directly in Google Maps.

CSV & Excel import

Upload your store list from any format. MapLayer auto-detects columns, geocodes addresses, and puts all points on the map in minutes.

Heatmap & density view

Zoom out to see a density heatmap that instantly reveals your strongest and weakest coverage areas across the country.

Team roles & access

Invite your team with one click. Admins manage layers, Managers add points, Viewers browse the map. Everything role-controlled.

Up and running in 5 minutes

No integration required. No IT department needed.

1

Upload your data

Drag-and-drop your store list as CSV or Excel. MapLayer maps every address automatically.

2

Invite your team

Send invite links to merchandisers and regional managers. They join in one click.

3

Plan routes, track visits

Field reps plan daily routes on the map and mark visits with comments from their phone.

Simple, transparent pricing

Flat monthly fee per organization. No per-seat surprises.

Starter
€99/mo
Up to 5 users
  • 2 data layers
  • CSV import
  • Visit tracking
  • Mobile app
Start free trial
Most popular
Team
€299/mo
Up to 20 users
  • 10 data layers
  • Route optimization
  • Heatmap view
  • Team invites
  • Priority support
Start free trial
Business
€699/mo
Unlimited users
  • Unlimited layers
  • API access
  • Custom branding
  • SLA + onboarding
Contact sales
See full pricing details →
"Before MapLayer, our merchandisers spent 40 minutes every morning just planning their route in Excel. Now they open the app and go. We saved over 500 hours in the first quarter."
S

Stefan M.

Regional Sales Manager, Retail Group

Frequently asked questions

Do I need to integrate with our ERP or CRM? +

No. MapLayer works standalone. You upload your store list as CSV or Excel. That's it. No integrations required to get started.

Is there a mobile app? +

Yes. MapLayer is a progressive web app that works on any smartphone browser — no app store download needed. Fully optimized for mobile use in the field.

Who can see my team's visit notes? +

Personal statuses and visit notes are private to each user. Corporate layer data is shared across the team. Enforced at database level.

Where is my data stored? +

All data is stored in Supabase (PostgreSQL) on AWS in the EU region. GDPR compliant. Enterprise customers can request dedicated instances.

What happens after the 14-day trial? +

Your data stays intact. You'll be asked to enter payment details to continue. If you don't subscribe, your account is locked but not deleted — reactivate anytime.

What languages does MapLayer support? +

English and German (DE). The interface language switches automatically based on your browser language, or you can toggle manually.

See MapLayer in action

Leave your email and we'll send you a short video showing exactly how it works — with real retail data.

We'll reply within 1 business day. No spam.